Stormwater behavior change campaign tracking for MS4 programs.

A structured workspace for programs that run pre and post campaigns on stormwater behaviors. Baseline observations, outreach activities, follow-up measurement, and partner work all live on linked records, so the MCM 1 narrative is grounded in what actually happened.

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01 · What this is for

A small, honest version of behavior change measurement.

Some Phase II MS4 programs run structured behavior change campaigns on specific stormwater behaviors. A pet waste pickup campaign in a target neighborhood. A dumpster lid push with downtown restaurants. A car wash education effort with school fundraisers. The shape is similar each time: pick the audience, observe a baseline, do outreach, observe again, write up what happened.

The hard part is keeping the pieces together over a multi-month campaign so that the post-campaign write-up is grounded in actual records. NPDESTracker holds the baseline observation, the outreach activities, the follow-up observation, and the partner work on linked records that share a campaign label.

This is intentionally not a research platform. It is a recordkeeping workspace for a small program that wants the MCM 1 narrative to say something honest about what changed and what did not.

02 · The kinds of campaigns this fits

Campaigns small MS4 programs already run.

Behavior change work in a Phase II program tends to focus on a handful of stormwater behaviors with clear targets and observable outcomes. The campaigns programs run today usually look like:

Pet waste pickup and dog walker outreach in target neighborhoods
Dumpster lid and grease management outreach with restaurants and food trucks
Spill reporting and BMP awareness with auto shops, fleet operators, and contractors
Adopt-a-Drain and storm drain stenciling pushes with residents and volunteers
Lawn and garden fertilizer outreach in seasons that match watershed loading concerns
Vehicle washing and car wash fundraiser outreach for schools and clubs

Each one shares a structure: a target audience, a baseline, a set of outreach activities, partner work, and a follow-up. NPDESTracker holds those pieces together so the campaign survives staff turnover and shows up cleanly in the annual report.

03 · The campaign record

Baseline, outreach, follow-up, and what actually happened.

Honest behavior change measurement does not need to be elaborate. It does need to be consistent. The same fields, captured the same way, for the baseline and the follow-up. The outreach activities linked to the campaign so a future reader can see what the program actually did. A plain-language write-up at the end of the campaign that says what changed and what did not.

On each campaign

Campaign name and reporting period
Target audience segment and target geography
Baseline observation or survey, with date and methodology
Outreach activities tied to the campaign, including channels and partner organizations
Materials distributed or impressions tracked
Follow-up observation or survey, with date and methodology
Plain-language summary of what changed, what did not, and what the program plans to do next
Evidence attachments: photo logs, survey responses, observation sheets, partner communications

04 · Feeds the annual report

A grounded narrative for MCM 1.

A behavior change campaign on NPDESTracker rolls into the MCM 1 section of the annual report through the linked outreach activities, the baseline and follow-up observations, and the partner organizations involved. Counts, totals, and partner names come from records, not from a number a coordinator types in. The full annual reporting story is on the reporting page.

Smart Draft is an assistive drafting feature inside the annual report workspace. It can pull from the linked campaign records to help start a narrative paragraph: how many outreach activities the campaign included, the channels used, the partners involved, and the dates covered. A coordinator reads the draft, confirms the totals, edits the parts that need judgment, and saves the final language. Smart Draft does not invent observations, fabricate counts, or claim behavior change. It pulls from what is on the records.

NPDESTracker does not submit annual reports to any state or federal agency. The submission step stays with the human at the agency, on the agency's submission channel.

05 · Honest scope

What this does, and what it does not do.

NPDESTracker holds the campaign record, the baseline and follow-up observations, and the linked outreach activities. It does not run statistical analysis, design your survey instrument, claim a specific behavior change percentage, or guarantee that outreach moved a metric. Programs decide how to measure, and the workspace holds the evidence on the way through.

General outreach work that is not part of a structured pre and post campaign lives on the public education tracking page. Meetings, comment periods, and volunteer events live on the public participation tracking page.

See the campaign workspace on sample data.

The demo is browse-only with sample records. The Founder Pilot runs it on your own program for 90 days.

Try the demo Or read about the Founder Pilot